"I need to stand out amongst the competition so that my proposal gets noticed (or short-listed)."
"I need someone who understands me, and 'gets' my business concept, to package and pitch my idea."
"I need someone to get me past the proposal and on to a face-to-face presentation."
"I need someone to translate my idea into something my target customer understands and can relate to."
"I need help to wade through the mountain of paper and questions in a typical RFP to find out what my customer really wants and needs."